Humana +TrendyMinds

Supporting every touchpoint, from strategy to execution.

Since 2019, Humana has trusted TrendyMinds to support evolving business needs across Group Benefits, Group Medicare Advantage, CenterWell Home Health, CenterWell Pharmacy, and Interoperability. We develop strategies and tactics that effectively engage providers, plan sponsors, plan members, and prospective members.

Our grounding in the healthcare industry equips us to communicate within legal and compliance requirements, using tact and intelligence to elevate Humana’s brand. We not only understand Humana’s diverse lines of business, but we are agile, strategic, and creative in our delivery of solutions.

How we partner with Humana

Strategic Services

Delivering data-driven strategy and insights to inform direction and differentiation.

CenterWell Pharmacy Brand Strategy & Positioning

Conducted competitive audit of LinkedIn presence to identify positioning gaps and deliver a roadmap to greater visibility among medical professionals, manufacturers, and trade groups.

Group Medicare Competitive Audit & Market Intelligence

Analyzed paid and organic competitor strategies to uncover messaging gaps, budget trends, and creative opportunities. Recommendations included employer-focused messaging, educational PDFs, testimonial videos, and paid channel optimizations to enhance engagement across key audiences.

CenterWell Pharmacy Brand Strategy & Positioning

Creative Services

Transforming insights into compelling, multi-channel campaigns that drive results.

Salesforce Marketing Cloud Journey Campaigns

Launched more than 37 initiatives, delivering 150+ emails,
21 direct mailers, and 18 landing pages to guide members
through personalized experiences that increase enrollment
and product understanding. 

Launched more than 37 initiatives, delivering 150+ emails, 21 direct mailers, and 18 landing pages to guide members through personalized experiences that increase enrollment and product understanding. 

CenterWell Home Health Video Series

Scripted, shot, and edited live-action interviews and b-roll in support of a major rebrand. The series of 24 videos and 120 branded photos featured authentic stories from nurses, providers, and patients.

Group Medicare and Individual Dental & Vision Campaigns

Implemented multi-channel campaigns across LinkedIn, email, display, and landing pages to drive awareness and post-event engagement among dental providers and decision-makers.

Group Medicare UI/UX Audit

Audited five key landing pages to improve navigation, content hierarchy, and overall experience, and made actionable recommendations to enhance clarity, engagement, and conversion.

Interoperability

Refined and elevated key initiatives through comprehensive, strategic materials focused on productization, brand development, and targeted communication strategies for both internal and external audiences. Provided operational support to implement a standardized, scalable system delivering detailed data for teams and clear insights for leadership to improve efficiency and alignment.

CenterWell Home Health Video Series

Scripted, shot, and edited live-action interviews and b-roll in support of a major rebrand. The series of 24 videos and 120 branded photos featured authentic stories from nurses, providers, and patients.

Group Medicare and Individual Dental & Vision Campaigns

Implemented multi-channel campaigns across LinkedIn, email, display, and landing pages to drive awareness and post-event engagement among dental providers and decision-makers.

Group Medicare UI/UX Audit

Audited five key landing pages to improve navigation, content hierarchy, and overall experience, and made actionable recommendations to enhance clarity, engagement, and conversion.

Interoperability

Refined and elevated key initiatives through comprehensive, strategic materials focused on productization, brand development, and targeted communication strategies for both internal and external audiences. Provided operational support to implement a standardized, scalable system delivering detailed data for teams and clear insights for leadership to improve efficiency and alignment.

Salesforce Marketing Cloud Journey Campaign

Interactive Services

Creating digital experiences that inform, engage, and convert.

Group Medicare Persona Tool 

Designed and launched a customizable digital tool in 2025 to help unions and state or local government associations explore benefits based on persona traits (age, location, health status). Used in finalist presentations and nurture campaigns to bring Humana’s value to life without live presentations.

Interim Media Agency Support

Provided full-service campaign execution during a transitional period, including content creation, ad placement, and reporting. Ensured continuity, performance tracking, and brand consistency while Humana transitioned media partners.

Event Activation Support

Developed themes, signage, giveaways, and bus wraps for in-person experiences like the 2023/2024 National Sales Conferences and CIAB. Virtual support included ON24 console builds, promotional assets, and presentation design.

Interim Media Agency Support

Provided full-service campaign execution during a transitional period, including content creation, ad placement, and reporting. Ensured continuity, performance tracking, and brand consistency while Humana transitioned media partners.

Event Activation Support

Developed themes, signage, giveaways, and bus wraps for in-person experiences like the 2023/2024 National Sales Conferences and CIAB. Virtual support included ON24 console builds, promotional assets, and presentation design.

Group Medicare Persona Tool

Why TrendyMinds?

Humana-approved vendor, skilled in navigating enterprise systems and stakeholders

Extensive understanding of Humana tone, voice, brand guidelines, compliance standards, and processes

Large selection of past projects to use as references

Team structure that allows for quick pivots in the case of changing deadlines and priorities

Let’s see what we can do for you.

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